Naturel Perfume is a high-end brand, which pride themselves with using all natural and organic ingredients. The earthy tones of the packaging help create a natural feel of the brand. In addition, the simplistic line drawings also create a high-end and delicate feel to the brand. Since Naturel focuses on clean products, they ensure that their products are paraben free, colorant free, and hypoallergenic so their products can be used by all consumers without concern. Naturel also strives for substainable products, as they use recycled products for their bottle and packaging. In addition, 98% of their raw materials are sourced from France, where the manufacturing facilities are solar powered to lessen the CO2 emission.