Le Labo

Packaging Design Rebrand

This package focuses on redesigning the packaging for Le Labo’s perfume samplers kit to reduce waste and improve user accessibility. The new design eliminates access materials, using eco-friendly, reusable, and recyclable components to lessen environmental impact. The packaging is also more user-friendly, offering easy access to the samples with a secure, compartmentalized design. Retaining Le Labo's luxurious aesthetic, the redesign reflects the brand’s commitment to sustainability while enhancing the overall consumer experience.

Crafted out of E flute cardboard.

Pratt Institute

Professor Carson Ahlman

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