Cartier

Packaging Design Rebrand

Reimagining Cartier’s jewelry packaging, transforming it into a luxury travel case that combines elegance with practicality. The redesigned box not only secures Cartier jewelry but also allows users to add their own pieces, creating a personalized collection over time. With customizable compartments and a durable, sophisticated design, this packaging offers a seamless blend of style and functionality. It’s a travel-friendly solution that elevates the jewelry experience, reflecting Cartier’s timeless luxury while enhancing everyday convenience.

Crafted out of multiple layers of SBS board and wrapped in Cartier’s classic red color, lined with velvet.

Pratt Institute

Professor Carson Ahlman

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